HOMESCHOOL PARENTS, EDUCATION ENTREPRENEURS, BUSINESS OWNERS
Ready to Become a
LEGACY FOUNDER?
Don't Let Money Keep You From Being the Intentional Parent You're Called to Be.
Over the next 12 months, you'll get curriculum, one-on-one mentorship, and consulting to help you launch a lifestyle business and master your money, so you gain the freedom and resources to raise your children well and live life on your terms.
Apply today to the program
Spots in LEGACY FOUNDERS are limited
and personally reviewed.
Complete the application form in under three minutes.
This 12 month program is 12 installments of $999 or a single installment of $9999. Financing available.
Launch a Lifestyle Business
Master money & grow wealth
Homeschool & parent well
Leave a lasting legacy
Do you feel like other intentional parents?
I chose this life on purpose - homeschooling, building a family, raising my kids intentionally - but the financial pressure is making it hard to fully enjoy the life I chose.
I've started a business, or I'm trying to, but I want to grow it faster and need the right help to reach my money goals.
I know there's grant money, ESA funding, and scholarship money out there for families like ours. I just have no idea how to find it.
I want to build but I don't know where to begin and I'm not sure I can afford to figure it out by trial and error.
I’d love to homeschool but I’m trying to figure out how to make more money while working less so I can give them more of ‘me!’
Here is what you should know
Researchers at the University of Minnesota spent 30 years following children from infancy into adulthood. Their finding, published through the Brookings Institution, was that a child's early bond with a present, responsive parent predicts their success in life more reliably than nearly any other factor. You are not being idealistic. You are being scientific.
Children are growing up filled with anxiety, depression, and anger because they want (and NEED) to be more vitally connected to and raised by their loving parents.
Did You Know?
The Johns Hopkins Institute for Education Policy reported in November 2025 that homeschooling is growing at nearly triple its pre-pandemic rate - with 36 states hitting their highest enrollment numbers in recorded history. This is not just a little trend. This is the largest education reform movement in a generation, and if you’re here, you are leading it!
Yet, we couldn’t find a single other program or community that fully solves the #1 problem most parents have today regarding homeschooling and alternative education choices - AFFORDABILITY.
We know this is the number 1 issue for most families and we deeply care about you, your journey of parenthood, and the betterment of your children.
So, we have carefully built a comprehensive program and community that comprehensively integrates a complete financial solution.
You will save more money faster and with less work, make more money in less time, build financial peace and legacy wealth, and reclaim your time and presence so you can invest it into your children who need you the most.
We have built the most comprehensive money transformation program ever designed for intentional parents.
INTRODUCING:
LEGACY FOUNDER
The Legacy Founder Society is an exclusive 12-month transformational experience that equips homeschool moms and dads, micro-school founders, family-first entrepreneurs with the strategies, systems, and technology tools needed to craft scalable offers that sell, launch profitable lifestyle businesses, become debt free, grow cash and wealth, and well invested to build generational wealth, all in one integrated community.
In the next full year, we will help you:
Clarify your most irresistible, profitable, and scalable offer
Design and launch/makeover your lifestyle business
Discover and apply for grants & scholarships most families don't know exist
Eliminate debt and become debt free
Grow savings and get on track to generational wealth
Gain the time and energy to homeschool and parent intentionally
Build a legacy that lasts
This is not a business program with a budgeting module bolted on. It is the only complete money transformation system designed specifically for the mission you are called to - intentional parenting and home education.
AN INSIDE LOOK AT THE PROGRAM
LEGACY FOUNDERS
Five integrated pillars. One transformational year. Zero guessing about how to reach your goals.
PILLAR 1
Adopt a Million-Dollar MINDSET
Your income will never outgrow your identity. Most homeschool parents are working hard but quietly convinced that wanting real money makes them selfish, and that belief is costing them everything. In this foundational pillar, we rewire that story for good.
Discover exactly how much your homeschool life actually costs — and why that number is your new motivation, not your enemy
Replace the guilt with a God-given mandate to provide, prosper, and leave something for your children
Install the abundance mindset that separates winning founders from perpetual strugglers
Walk away with your first wins already behind you — confidence built on evidence, not just inspiration
PILLAR 2
Master Your MONEY
Wanting more money is not a plan, knowing exactly how much you need and where every dollar goes is. In this pillar, we replace financial fog with a clear, values-driven spending plan that cuts the waste, funds your homeschool, and puts you on a direct path to your biggest money goals.
Put a real number on your financial goals — because a specific target is the only kind that actually gets hit
See exactly how an extra $3,000/mo transforms your family budget and homeschool — better curriculum, family trips, extracurriculars, and stress-free grocery runs
Cut the hidden waste draining your household so you free up real money without sacrificing what matters
Build a Cash Confidence Plan that aligns every dollar with your values — so spending on your children's education never feels like guilt again
PILLAR 3
Begin Growing Legacy WEALTH
Most families earn a living their entire lives and still arrive at retirement unprepared — not because they didn't work hard enough, but because nobody ever taught them how to build wealth, protect it, and pass it on. In this pillar, we take everything you've built in Pillars 1 and 2 and turn it into a long-term wealth strategy that makes your family financially untouchable.
Eliminate every debt — including your mortgage — using proven debt elimination strategies that accelerate your path to owning everything free and clear
Invest with confidence using dollar-cost averaging, ETFs, and growth stocks to build a seven-figure retirement nest egg on a family income
Protect what you build with the right life insurance, health coverage for the self-employed, and tax strategies that keep more money in your household
Buy your home smarter with first-time homebuyer programs and equity-building strategies most families never know exist
Create a legacy that outlives you — trusts, generational wealth protection, and real estate investments that bless your children's children
PILLAR 4
Launch & Grow Your Lifestyle BUSINESS
Most people with a great business idea spend years figuring it out alone — piecing together YouTube videos, cheap courses, and conflicting advice while their income stays stuck and their family pays the price.
In this pillar, we bring our combined 40+ years of entrepreneur consulting experience and a direct-response marketing system behind over $150 million in client results — now built for homeschool parents and education entrepreneurs ready to launch and grow a real, profitable lifestyle business.
Clarify your irresistible offer using 12 proven emotional trigger elements — whether you're launching a micro-school, a coaching program, a curriculum, an e-commerce store, or a financial services practice
Write copy that sells — your sales page, VSL, and 15-email automated follow-up sequence built, loaded, and converting while you teach your kids
Launch to your first real buyers within 90 days — a beta launch to your Top 100 list that generates real sales, real proof, and real testimonials before your first quarter ends
Build a complete sales funnel on a free all-in-one platform using Anthony's proven template — fully built alongside you, not just explained to you
Scale with a compounding flywheel — newsletter ads, podcast tour, affiliate partners, and paid advertising that grow your income month after month on autopilot
This is not a social media posting course. This is a battle-tested launch system — and for the first time, you won't be building it alone.
PILLAR 5
Install the Homeschool CEO OPERATING SYSTEM
Making money once is a milestone — but building a system that generates income repeatedly while you teach, rest, and live is the whole point. In this final pillar, we install the Homeschool CEO Operating System: a complete framework for multiplying your income streams, automating your operations, and running your business like a true CEO so your family gets more of you — not what's left of you.
Multiply your income streams so your household is never dependent on a single offer, a single launch, or a single good month
Turn short-term wins into reliable monthly recurring revenue — so you stop starting over and start building real financial momentum
Automate the money-making with systems that generate leads and sales while you're homeschooling, sleeping, or on a family vacation
Reclaim your time with a CEO schedule built around your school day — so you run your business with intention instead of constantly reacting to it
Build a life of freedom, not just a source of income — more time with your children, more margin in your days, and a business that grows with you instead of consuming you
This is where everything comes together — the mindset, the money management, the wealth plan, the business — all operating as one integrated system built around your family's life.
IT DONES'TO BE THAT WAY
Imagine waking up every day
With clear, glowing skin
Feel confident taking selfies and posting them
No more worrying about blemishes
Enjoy going out without feeling self-conscious
Get compliments on your complexion
Active lifestyle without worrying about acne
Empowered and in control of your skin
No more insecurities about your skin
Refreshed with new self-esteem and confidence
THE ULTIMATE TECH SOLUTION
Your All-in-One Business System.
The average new entrepreneur wastes $300 to $800 per month, and months of time, trying to force a plethora of tools to work together. It's common to use 20+ plugins to achieve an operational site - adding complexity and headaches to your business.
Legacy Founders eliminates this completely.
Every Legacy Founder receives free access to the ultimate, all-in-one professional website, sales pipeline and business platform included at no additional cost. As you build your first website pages, newsletter, sales funnel, link-in-bio, affiliate program, or any number of other integrated features, you will gain peace of mind knowing that we introduced you to a system you can use well into the future of your business, at scale.
You will also enjoy the tutorials, templates, and shared knowledge base you benefit from as you build your business on this platform.
What the platform includes:
Professional website (unlimited pages)
Sales funnel builder
Email marketing & automation
Newsletter
Affiliate program with lifetime cookies
Online course & membership hosting
Blog platform for SEO
CRM & contact management
A/B testing & analytics
Checkout & payment processing
Podcast hosting integration
Link-in-Bio
What You Get Each Month
Personal Batterry Assessment
Before anything else, we start here. The Battery Assessment is a holistic diagnostic that pulls from your energy, strengths, Enneagram, finances, skill set, and resources to produce something most programs never give you — breakthrough clarity that comes from the inside out. This is not a generic quiz. It is a defining moment built entirely from your own DNA, designed to align who you are with where you are going.
VIP Kickoff Call
Armed with your Battery Assessment results, your VIP Kickoff Call is your personal mastermind — a deep-dive strategy session that clarifies your business focus and sets your success path for the next one to five years. We map your vision, define your priorities, and build the game plan that will govern every decision you make inside this program and beyond. You leave knowing exactly who you are, what you're building, and what to do first.
Dashboard
You can only master what you measure. Your personal Legacy Founders Dashboard tracks your goals, actions, and KPIs across all five pillars in real time — so you always know exactly where you stand and what to do next. Watch your business become more profitable, your money moves sharpen, your wealth foundation grow, and your presence in your children's lives deepen. Your transformation doesn't happen behind the scenes. You will see it happening, milestone by milestone, right in front of you.
2 One-on-One Sessions
Every month, you get two private sessions with your coach — not group calls where you wait your turn, but dedicated time built around your specific business, money, and homeschool goals. We review your progress, troubleshoot what's blocking you, and sharpen your next moves. This is where strategy gets personal and momentum becomes impossible to stop.
Curriculum
Each month delivers a new set of actionable video modules, downloadable blueprints, worksheets, scripts, and step-by-step guides — released in sequence so you are always building on what you've already won. Nothing is theoretical. Every lesson is designed to produce a tangible result you can see in your business, your bank account, and your family's daily life.
Certainly, you realize by now that there's not another program like this in the world, designed to help you create lifestyle income, get debt free and get on track to growing wealth, all so you have the resources to homeschool your children without financial sacrifice and leave a lasting legacy.
Ready to Become a
LEGACY FOUNDER?
Apply today to the program
Spots in LEGACY FOUNDERS are limited and personally reviewed.
We accept founders who are ready to do the work to experience the transformation.
Complete the application form in under three minutes.
The 12 month program is 12 installments of $999 or a single installment of $9999. Financing available.
Meet Your Expert Team
Anthony Obey
Co-Founder and CCO
(Chief Creative Officer)
As a world-class Direct Response Copywriter and Digital Marketing Expert, Anthony has been in-the-trenches, behind-the-scenes, consulting, writing, and building top-to-bottom sales funnels and winning digital marketing campaigns for over 300 companies around the world, since 2007.
Anthony's obsession with mapping out data-driven campaigns backed by his knowledge of sales psychology, and synergized by his innate super-power of persuasive writing and speaking all fuel the results he helps marketing stakeholders and companies experience.
He possesses the rare talent and skill of capturing the attractive and marketable essence of a visionary entrepreneur and their product/service solution, and crafting full-stack, multi-media inbound marketing campaigns that directly drive business sales and growth.
Anthony often says, "Marketing success is an equally scientific equation AND artistic pursuit...great copy generates sales, builds brands, and solidifies unique market positioning for years to come."
He helps clients go "from concept to cash-flow."
Obey (pronounced o-bee) has powered campaigns for businesses just making their first-ever offer online as well as companies generating $1B+ in revenue. His campaigns have generated hundreds of millions in verified sales and countless targeted leads, so its no wonder why he's been dubbed the "Million-Dollar Copywriter."
Crystal Obey
Co-Founder and CEO
Crystal Obey has been homeschooling her five children for over 14+ years while operating Life and Launches, a digital marketing business, with her husband Anthony. In 2024, she hosted the FreeHomeschoolSummit.com, featuring 35 leading homeschool experts.
Crystal combines her extensive homeschooling experience with her credentials as a HUD certified housing counselor, Master Financial Coach with Ramsey Solutions, and digital marketing consultant to help families self-fund their homeschool journey.
She and Anthony launched the HomeschoolMoney.com podcast, newsletter, and program, providing homeschooling families with money management strategies, fundraising techniques, flexible income, and smart business opportunities that provide financial abundance and lifestyle freedom.
Crystal brings a wealth of knowledge, grant and scholarship resources, and ideas that every homeschooling parent and entrepreneur can benefit from.
Crystal lives in Dallas, Texas with her family.
PRICING
What's the Cost?
The cost to learn and build a streamlined and functional marketing, sales, operations, and customer relationship and journey management system is high. We've commonly helped entrepreneurs who have spent $10,000, $20,000, $40,000 and more on masterminds, fancy website services, advertising costs, and more. Entrepreneurs spend months and years of time and spin their wheels until their souls are totally famished, trying to get the funnel to 'work.'
With our combined 40 years of experience, we will help you cut through the clutter and complexity and get on track to reaching your goals in less time and with less money. The program fee of $999/month for 12 months or a single installment of $9,999. More than most things, this investment will position your business and family financial picture for rapid growth and success.
With the sales and marketing system we help you build for your business, the money mastery system we help you install, and the possible grants and scholarships we help you win - its possible to 10X your investment before the 12 month program ends!
That's why you cannnot let the pricepoint keep you from applying to become a LEGACY FOUNDER.
TAKE ACTION TODAY FOR SUCCESS TOMORROW
Imagine, 90 Days From Now
You open your laptop to sales notifications from last night. People were buying your offer while you were reading to your kids before bed. Your funnel ran. Your email sequence followed up. You didn't touch it. You pour your coffee and pull up your dashboard, and for the first time in a long time, the numbers are moving in the right direction, income up, debt down, margin growing.
Your homeschool day starts on your schedule, not because you got lucky, but because you built it that way. The curriculum is covered. The panic is gone. And that low-grade guilt so many parents, and perhaps you, used to carry — the one that whispered you can't afford to be this present — has been replaced by something that feels a lot like peace.
Ninety days ago you were hoping things would change. Today you have proof they already have. You're not chasing a life you love anymore. You're living it — and the next nine months are only going to compound what you've already built.
Ready to Become a
LEGACY FOUNDER?
Apply today to the program
Spots in LEGACY FOUNDERS are limited and personally reviewed.
We accept founders who are ready to do the work to experience the transformation.
Complete the application form in under three minutes.
The 12 month program is 12 installments of $999 or a single installment of $9999. Financing available.
Real Entrepreneurs
Real Results
Campaign Brought in Millions
I wanted to launch a campaign to reach a specific market. I chose Anthony because I'm a student of Dan Kennedy's marketing, and the Obeys specialize in Kennedy's direct response style of marketing.
He wrote a multi-part campaign and during that time, I was seriously injured in a ski accident. I was put on bed-rest for 3 months; which meant I couldn't implement the other marketing things I wanted to.
I was only able to implement what Anthony created for me.
The results were superb. It brought in millions in assets under management and has added $60,000 in bottom-line profits every year since!
My advise to you, hire them! It may sound expensive but you can't afford not too. You'll be glad you did.
Tim Estes
Estes Financial Services
Obeys Are Top Dollar & Worth It
Anthony and Crystal are VERY talented copywriters and marketers. They took our material, and used all the tricks of the trade. We immediately started getting applications.
In the middle of a recession, they convinced people the investment in the CT REIA Fast-Track Coaching Program ($3,000 - $5000+) was the wisest investment they could make.
The "Copy Couple's" copywriting got people off the dime! They work fast and deliver what they promise, every time.
Linda Baumgarten - CT REIA
(Connecticut Real Estate Investors Association)
Had to Move to a Bigger Venue
Goal: We wanted to get new leads and to sell our educational product to support my lending company. The Obeys created an entire sales funnel (edited my webinar presentation, wrote my sales letter, squeeze page, email campaign and built it all for me).
I was pressed for a deadline and asked if they could build it for me, which they did, super-fast, professionally, high-quality and on time.
RESULT: I brought in over 3 times the number of students I usually get, which meant I had to move to a much bigger venue! Plus, this sales funnel grew my number of new leads by over 50% in just 3 days!
Needless to say, I've got my new marketing connection taken care of with the Obeys. They're great to work with and I definitely recommend the "CopyCouple."
Tunita Bailey
Corporate Capital
Achieved a 40% Boost in Sales...
I've worked with Anthony & Crystal Obey for 2 years, they have been phenomenal in creating email campaigns and content for my marketing.
We achieved a 40% boost in sales and they have been fantastic in ensuring that I maintain a presence in front of my audience.
I'd highly recommend Anthony and Crystal for all of your copywriting and digital marketing needs.
Corwin Jackson
Core Inspection Group
Tripled Attendance at My Event
Before we started running the email campaign created by Anthony & Crystal for the Day of Discovery we only had 6 people signed up to attend the event - not good.
Anthony and Crystal Obey were recommended to me by my mentor and that was a huge reason why I chose to work with them. They spent hours getting to know me, my style of communicating and my business.
They wrote a whole campaign for me. Two days after the first email went out, 4 more people signed up. By the day of the campaign, we had 26 people signed up for the event.
They more than tripled the response of my event registration campaign! Plus, I got a lot of feedback from people who I could see actually opened and read the email messages.
Working with Anthony and Crystal will, without a doubt, increase your bottom line.
They will take the time and quickly create amazing copy for you that demonstrates deep understanding of your business as if you wrote it - but with the skill and copywriting techniques that draw customers to your door.
With only 7 days available to them, they created a series of amazing email pieces that shocked me with how accurately they captured the concept and specific details of my event curriculum.
Their professionalism and commitment to my success is remarkable. Anyone who wants to take their business to the next level needs to hire the 'CopyCouple'.”
Catherine Hall - The “203K Queen”
Executive Director - National Association of FHA Consultants (NAFHAC), 203K Consultant & Trainer
Hundreds of Qualified Leads
As a 20+ year veteran in the advertising and marketing industry, I have worked with a number of talented strategists and creatives. I hired Anthony as Senior Copywriter / Strategist and was immediately impressed with his copywriting skills, his research abilities, and his direct marketing strategies.
Anthony wrote dozens of targeted industry articles, effective landing pages, video scripts, channel ads, and promotional copy which generated hundreds of qualified leads for our company.
He was always on point with his messaging and always met deadlines.
Most importantly, Anthony always attacked his projects with a positive, go get ‘em attitude. That is always appreciated.
Troy Lott
Commercial Fleet Financing (CFF)
FAQ
Still got questions?
Legacy Founders was built specifically for homeschool parents, micro-school founders, and family-first entrepreneurs who want to launch or grow a lifestyle business, get their finances under control, and create the margin to be fully present with their children. If you're already homeschooling and hustling — or desperately want to be — this program was designed around your exact life.
This is not a course you buy and forget. Every month you have two private one-on-one coaching sessions with your personal coach — not group calls, not pre-recorded pep talks. Real accountability with a real person who knows your specific goals, your business, and your family's situation. The dashboard, the milestones, and the monthly curriculum all keep you moving forward. You won't drift. You'll be building.
Absolutely. Every Legacy Founder gets free access to an all-in-one business platform that replaces the 20+ tools most entrepreneurs waste months stitching together. It includes your website, funnel builder, email marketing, online course hosting, affiliate program, and more — and we build it alongside you using proven templates. You don't need to know how it works. You just need to show up.
Yes — and most families have no idea it exists. There are education savings accounts (ESAs), state-funded homeschool stipends, private foundation grants, and scholarship programs that can meaningfully offset the cost of your homeschool. Crystal has spent years researching and compiling these resources specifically for homeschool and alternative education families. This alone has saved some of our families thousands of dollars per year.
Legacy Founders was designed around the reality of your life — not an idealized version of it. Most founders invest 5 to 10 focused hours per week between their coaching sessions, curriculum modules, and business-building work. The goal of the program is to give you more time with your family, not take away from it. You'll be building systems that eventually work while you sleep — and we help you get there without sacrificing your school day to do it.
No. Some of our founders come in with an existing business they want to scale. Others come in with an idea, a skill, or simply the conviction that there has to be a better way to earn. The program meets you where you are and builds from there. What matters most is that you're ready to do the work.
That depends on you — and that's the point. Whether you want to launch a micro-school, a coaching practice, a curriculum brand, an e-commerce store, or a financial services business, the Legacy Founders system works. In your VIP Kickoff Call and Battery Assessment, we identify your unique strengths, resources, and goals and build your business plan around them — not a generic template around ours.
Not even close. We start with a values-driven spending plan that eliminates hidden waste and funds your homeschool without guilt. From there, we move into debt elimination — including your mortgage — investing strategy using ETFs, dollar-cost averaging, and growth stocks, tax strategy for the self-employed, life and health insurance for families like yours, first-time homebuyer programs, and legacy wealth tools like trusts and real estate. This is a complete financial transformation, built for families who want to build something that outlives them.
The full 12-month Legacy Founders program is $9,999 paid in full, or 12 monthly installments of $999. Financing options are also available for families who qualify. Given what a single pillar of this program — the business launch, the debt elimination, the grant funding — can return in real dollars, most founders find the investment pays for itself well before the year is out.
If you're serious about building a lifestyle business, getting financially free, and creating a home education that doesn't require you to sacrifice one for the other — you're ready. Spots are limited and every application is personally reviewed. We're not looking for perfect. We're looking for committed. If that's you, apply today.
Ready to Become a
LEGACY FOUNDER?
Apply today to the program
Spots in LEGACY FOUNDERS are limited and personally reviewed.
We accept founders who are ready to do the work to experience the transformation.
Spots in LEGACY FOUNDERS are limited and personally reviewed.
We accept founders who are ready to do the work to experience the transformation.
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