About Us
History is Happening...
This is a historic moment of education reform.
As the public school system deconstructs on a national scale, millions of families are turning to homeschool, microschool and alternative education. Still, the biggest roadblock that keeps more parents from homeschooling is money.
Moms usually sacrifice their career (turning a two-income household into a one-income household) to devote their time and energy to homeschooling and raising children. This is honorable.
Still, some families cannot afford to live on a single income, and in today's iniflationary economy, when AI is disrupting job security, homeschooling is simply out of the question.
That's why the number one question being raised today for millions of parents transitioning away from public schools is "how can I afford to homeschool?"
The financial issue is moving a growing number of intentional parents and professionals to launch businesses. If you want the best, the ultimate and the only real answer to this question, keep reading.
But first, a brief introduction to us...
❤️ Kinetic Connection ❤️
Press rewind, to the year Prince made a hit song about.
I'm talking about the year of 1999. This was our (Crystal and Anthony's) freshman year of college in Atlanta, GA. It was also the year we first met. Within a couple of weeks of meeting, our conversation gravitated to deep and personal things that revealed our core values.
We talked about how we both wanted five children (a bigger family). We talked about how we loved the name Caleb for our first-born boy. And we also talked about homeschooling our children all the way from K to 12. We believed this would be the best way to raise happy, healthy, and whole children -- though neither of us were homeschooled.
Having grown up in broken homes and blended families and with our experience in public schools, we inherently understood the pivotal role of healthy marriage, family and intentional parenting for holistically shaping children who were raised to lead the future.
When we first met on the campus of Agnes Scott College in Atlanta, GA in Sept of 1999, it was a kinetic connection. We married just three years later -- in March of 2002.
More than any other pursuit in life, we prioritized our relationship with God, our marriage, and our children. We launched our first offline business in 2003, bought, built, and sold several businesses. We became direct response marketing consultants and Anthony specialized in copywriting, starting in 2007 and we've helped hundreds of entrepreneurs build out sales funnels, launch, and grow their businesses and still do. We've helped countless families change their finances, buy their first home (with a strong budget and instant equity) and get on track to million-dollar retirement with our financial coaching services.
Our business and finances serve those values--which is why we designed these in a way that gives us profit and flexibility. Our money management practices build financial peace and legacy wealth.
For Such a Time as This
We were married for eight years before we started trying to have children. The first pregnancy was a miscarriage. Our second attempt resulted in our first-born baby boy -- Caleb!
Then we had Milan, Savannah, Dallas, and Christopher. Nine pregnancies, four miscarriages, and two near-death postpartum experiences blessed us with five healthy, saved, and amazing children. We've homeschooled since day one and they're all growing well.
We know many parents all over the country want the same kind of integrated living, learning, and earning experience we have enjoyed for 13+ years of homeschooling. There was no holistic, integrated curriculum, program, or system that answers the question of homeschooling affordability.
So we've answered the call!
We've passionately helped individuals and business owners build and optimize their sales and marketing systems for over 19 years; generating more than $180 million in verifiable campaign sales.
Now, we've created a space where fellow-homeschoolers and intentional parents can connect, collaborate, and prosper.
Transformation at Your Fingertips
Listen to the Podcast
Tune in for real talk on launching and growing your lifestyle or education business, mastering your money & building wealth, and accessing little known grants and scholarships. Just hit play for insights and inspiration on the go.
Join a Live Class
Join us live every week for real-time coaching, authentic Q&A, and the inside strategies our members use to launch businesses and build real wealth. Show up, connect with us live and enjoy community and inspiration.
Subscribe to the Newsletter
Every week, get actionable strategies for growing your income, managing money like a CEO, and making the most of every dollar your family earns. Just open your inbox and let the wins begin.
Enroll Into the Program
Let us come alongside you to launch your lifestyle profitable business, master your money and build legacy wealth.
Our Team
Crystal Obey
Co-Founder and CEO
Crystal has been homeschooling her five children for over 14+ years while operating Life and Launches, a digital marketing business, with her husband Anthony. In 2024, she hosted the FreeHomeschoolSummit.com, featuring 35 leading homeschool experts.
Crystal combines her extensive homeschooling experience with her credentials as a HUD certified housing counselor, Master Financial Coach with Ramsey Solutions, and digital marketing consultant to help families self-fund their homeschool journey.
She and Anthony launched the HomeschoolMoney.com podcast, newsletter, and program, providing homeschooling families with money management strategies, fundraising techniques, flexible income, and smart business opportunities that provide financial abundance and lifestyle freedom. Crystal lives in Dallas, Texas with her family.
Anthony Obey
Co-Founder and CCO
Chief Creative Officer
As a world-class Direct Response Copywriter and Digital Marketing Expert, Anthony has been in-the-trenches, behind-the-scenes, consulting, writing, and building top-to-bottom sales funnels and winning digital marketing campaigns for over 300 companies around the world, since 2007.
Anthony's obsession with mapping out data-driven campaigns backed by his knowledge of sales psychology, and synergized by his innate super-power of persuasive writing and speaking all fuel the results he helps marketing stakeholders and companies experience.
He possesses the rare talent and skill of capturing the attractive and marketable essence of a visionary entrepreneur and their product/service solution, and crafting full-stack, multi-media inbound marketing campaigns that directly drive business sales and growth.
Anthony often says, "Marketing success is an equally scientific equation AND artistic pursuit...great copy generates sales, builds brands, and solidifies unique market positioning for years to come."
He helps clients go "from concept to cash-flow."
Obey (pronounced o-bee) has powered campaigns for businesses just making their first-ever offer online as well as global powerhouse corporations that bring in $100+ Million in revenue a year. His campaigns have generated hundreds of millions in verified sales and countless targeted leads, so its no wonder why he's been dubbed the "Million-Dollar Copywriter."
Our Mission
We help families & founders launch six- and seven-figure businesses and build lasting wealth — so they're fully resourced to invest into what matters most: raising amazing children.
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Homeschool Money Newsletter
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